Lenovo and Microsoft recently announced a collaborative deal that sees Lenovo preinstalling some of Microsoft’s applications onto its Android-powered gadgets. In addition to putting in some of Microsoft’s packages at the manufacturing unit, to be able to include Microsoft Office, Skype and OneDrive, Lenovo and Microsoft have additionally signed a Move licensing patent deal. While the phrases of this have now not been disclosed, it’s miles in all likelihood that Microsoft is able to dip into Lenovo’s patent series and vice-versa. This Cross licensing patent deal is not the first deal that the american technology employer has made with phone producers and it nearly truly received’t be the last.

Both groups made something of their arrangement by means of explaining how clients might benefit from Microsoft’s productivity programs proper out of the field. That is actual and Microsoft are probably to peer an uptick inside the wide variety of cellular customers the usage of their applications. Having Microsoft’s packages pre-loaded onto the device could also encourage customers to shop for Lenovo devices, either in a personal or professional ability. At the same time as it is fairly clean to down load the applications from the Google Play Keep, there are numerous smartphone clients who may not recall to try the Workplace apps on their device.

However, there are tons more to this arrangement than bringing in a few greater customers to Microsoft’s programs and offerings. First, let’s take a look at why Microsoft is arranging those licensing deals and what it stands to gain. The crux of the matter is that there are several Microsoft patented technology embedded into Android, which means that producers have to pay Microsoft a royalty that allows you to deliver devices with Google’s operating system. Many have dutifully signed assessments to Redmond since 2011. The exact sum according to tool isn’t always recognised however is thought to be among $7 to $15. In 2014, Microsoft sued Samsung for now not paying this license price and the two businesses finally agreed to share their patents among the two groups. We’ve additionally seen Microsoft programs appearing on Samsung flagship devices, including the Galaxy S6 and Galaxy S7 families. Back in 2014, Microsoft’s annual earnings from patents were believed to be round $2 billion. For a corporation as huge and worthwhile as Microsoft, This is a fantastically small sum, but it contributes to the enterprise nevertheless and maximum of it is going instantly into the lowest line.


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Android is the market chief inside the world today, so certainly Microsoft’s patent Office must be popping Champagne corks? now not so fast. Microsoft does now not have licensing offers with all producers. Far from it, truly, and for the reason that 2011 there was huge modifications in the smartphone marketplace. We’ve visible a number of Chinese language businesses, consisting of Huawei, promote more and more Android gadgets while the hooked up names Back in 2011 are selling A way, A long way fewer along with HTC. A lot of those more recent producers to the Android birthday party do now not have a Microsoft licensing deal and are taking marketplace share from those that do. This in turn is decreasing the earnings Microsoft derives from patent license deals. Certainly, on the remaining quarterly effects briefing Microsoft introduced a 27% year on yr drop and blamed a fall in license revenue per unit and certified devices. Microsoft’s Go patent licensing offers will combat this drop in sales.
Until comparatively these days, Microsoft changed into pushing its personal cell operating device: Home windows Telephone. As a platform, Home windows Phone nonetheless exists and is being bought to those companies reliant on Microsoft Home windows and Server platforms where Home windows Phone does have sure benefits. For the longest time, Windows Telephone offered the fine in elegance revel in for the usage of Microsoft’s applications and offerings at the go however this become now not a business fulfillment. Microsoft modified their method, investing effort and time into improving their productivity applications. To use the example of Microsoft Workplace, this is a good productivity bundle on all available structures, which consist of Android, iOS, Mac OS, Home windows or even Linux and Chrome OS thru Office On line. If a number of Lenovo’s customers try Microsoft Office at the Android platform and experience it, they may be tempted to subscribe to Microsoft Workplace 365. within the short term, this can boost Microsoft’s sales however within the larger image, these customers are shopping for into Microsoft’s infrastructure. From this factor, it doesn’t count number if they transfer from Android to iOS, or from Windows to Mac OS or Chrome OS, they can nonetheless access their Microsoft packages.

Microsoft now not desires to manipulate the patron revel in from begin to complete, but alternatively is glad for the customer to get admission to their applications and offerings through something route he or she wants. They’re in effect treating the tool as a dumb approach of connecting to the patron. On this arrangement, it topics a lot much less what manufacturer or platform is the present day market leader, only that customers can get right of entry to Microsoft’s products and services. However, to press on this gain, Microsoft does need to signal into greater Cross licensing or similar patent deals with manufacturers. Given Microsoft’s patent portfolio and the way useful this can be to the ones producers wishing to break into the North American marketplace, including Xiaomi, we can be seeing more of these arrangements in the coming months. The alternative is probably Microsoft suing any manufacturer that tries to promote devices into a patent-pleasant marketplace.