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Microsoft is taking aim at Google with a number of updates to its 1/3-birthday celebration iOS keyboard app, Word Flow.

Swiping left on the keyboard opens up a variety of new options — inclusive of looking for GIFs, photographs, contacts, and the net — thru Bing, Microsoft’s proprietary search engine. The move comes just months after Google released its own 1/3-birthday party keyboard for iOS, dubbed Gboard.

Attaching a seek feature to iOS keyboards serves two functions for the agencies:
word flow
It could power iOS customers to their cellular search. The default cellular internet browser on Apple merchandise is Safari. This limits companies’ capacity to tune internet usage on those gadgets and serve powerful commercials to users. Baking search into Word Drift and Gboard will assist solve this trouble by means of making it less difficult for iOS customers to get right of entry to their seek platform whenever they want to kind something.
It’s going to assist each Microsoft and Google stay relevant within the unexpectedly maturing cell environment. Customers spend about ninety% of their time on cellular gadgets in-app as opposed to browsing the cell internet, in line with Flurry. This puts the 2 agencies at a main disadvantage; the mobile internet is regularly sidelined via other apps like Fb, Instagram, or Snapchat. Attaching the keyboard to a core iOS feature (e.G. textual content) may additionally assist force up the amount of cell internet searches. The draw is that the keyboards will offer a seamless and streamlined alternative to switching out of and among apps to go looking the cell web. The want to stay applicable in the cell area is in particular important for Microsoft, which lately has had a slew of screw ups within the space.

Keyboards play an important function inside mobile operating systems. That is because they paintings throughout more than one app and might accumulate keystroke facts, that’s a number of the maximum precious personal consumer facts available. Google and Microsoft now have the various pleasant 0.33-birthday party keyboards for the iPhone, in step with Product Hunt. As a result, the companies might also have found a way to seize at the least some statistics users are inputting on iOS devices.

 

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