MUMBAI: Mobile handset makers, which include VivoBSE 1.31 %, Oppo, Xiaomi, Motorola, and Intex, are said to be within the race to seize the title sponsorship rights Indian Premier League (IPL) for the next five years. The Board of Control for Cricket in India (BCCI) has set the bottom price for its flagship belongings’ title rights at Rs 120 crore per 12 months, people aware of the problem said. “The popularity of IPL and Oppo’s current bid for the Team India sponsorship has given conf.

What strikes your mind while hearing the word ‘app’? Something that makes your life simple or just an add-on to your phone? Small business owners mostly don’t give much importance to the task of building mobile apps. However, while considering the broader perspective, it actually serves as an integrated marketing solution. If executed properly, it can fetch great results for small businesses regarding customer engagement and revenue generation.

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Adhering to this fact, it is time for small business entrepreneurs to reconsider the importance of mobile apps in gaining a competitive edge. The ‘Think twice’ process will redefine the way we think of customer reach, customer experience, customer loyalty, and customer appreciation.

Take another look at Customer Reach.

A strong mobile presence will help you fetch higher ranks on popular directory sites, thereby helping you get a good local business presence. Reviews directly impact the local search rankings, and thus, acquiring them is of prime importance. This, in turn, will increase exposure and help in acquiring new customers as well.

Take another look at the Customer Experience.

This is another key consideration while planning your ‘Think Twice’ strategy. Apps work great in improving the customer experience. Conventionally, companies mostly emphasized the significant moments of interaction at the time of purchase. However, the customer journey is rapidly undergoing a major shift in its entirety. It offers a complete solution to multiple facets of improvement, including improved customer satisfaction, increased revenue, reduced deviations, and higher employee satisfaction.

Take another look at Customer Loyalty.

An enhanced customer experience greatly helps in building loyalty, thereby increasing the user retention rate. The better it is, the more users are likely to return to avail of your service. Loyal customers account for a major stake in the total number of customers of a company. Ranging from startups to global enterprises, every business gi

Take another look at Customer Appreciation.

Empowering the customers for advocacy and word-of-mouth marketing is an effective way for small businesses. With the help of an app, users can easily share their opinions on the web, including social media, send referrals or write online reviews. Word-of-mouth is one of the proven and powerful marketing tactics, and with it, the task becomes much easier.

Final word

Apps greatly help in transforming the course of your business, thereby making it more customer-centric and prospering. Thus, it is ideal for small businesses to reconsider the utility of the apps for becoming growth-oriented. Rob Stephen is one of the skills of GetAProgrammer, a reputed app development company in Australia who is passionate about sharing his rich industrial insights and pen down informative writeups.