Every one of us is susceptible to the hype we see on the news, read in the newspapers, or hear on the radio about people making big bucks on the internet. We’ve all felt that jealousy of it not being us, and that’s what has catapulted us into wanting to make our presence felt on the internet as well. The first thing we do is buy into all the hype; so-called gurus tell us how to make millions through internet marketing. You know it can be done. You’ve got witnesses, but everything you’ve tried seems to have failed.


It’s true. You can succeed in internet marketing just like all those others that have made you jealous. All you need are the tools and the knowledge of how it’s done. I’m not going to tell you not to buy into what the so-called experts and gurus are saying. Because some of those programs work. Many people have made tons of money following those programs. Many haven’t. The ones who have succeeded were armed with the tools that they needed to succeed. The first sets of tools that you are going to need are going to come directly from you. You will have to possess the set of qualities that can make you succeed in internet marketing, offline marketing, and the game of life. If you don’t have these qualities, pack it up now, and get a job.

Anyone going into business for themselves, with a partner, or with a team of colleagues must commit to the endeavor. If you aren’t committed to succeeding in internet marketing, then maybe your heart lies somewhere else. Do that instead. You also must have self-determination. The motivation to succeed in internet marketing has to come from within you. Your colleagues, your partner, your spouse, or your children cannot be the ones motivated by your success. It has to come from you.

Two other qualities that you need to have are optimism and discipline. You have to believe that you can succeed and be optimistic that all the effort you put in will bear fruit. If you are pessimistic about your chances, then whatever ill feelings you harbor inside towards your goals will pass. You don’t need military-like discipline, but it couldn’t hurt. You will have to be the person to keep you on track and follow the plan that you have set forth to succeed in internet marketing.

Once you have determined that you possess the qualities you need to succeed, your first step is either getting a mentor or filling yourself up with enough knowledge about your field coming out of your ears. Even better, get both a mentor and stuff yourself with information. To be a champion in anything, you have to master the knowledge of the trade. Read everything that you can about internet marketing. Visit blogs, chats, and forums, and don’t be afraid to ask questions.

Maybe, you’ll be lucky enough to pick up several mentors to guide you through your educational phase of internet marketing. Also, you can build a social network of peers who are also trying to succeed in internet marketing. You can bounce ideas off of one another. You can fill them in on things that you have tried and that don’t seem to work. They can tell you what you did wrong or lead you down another path. You can find new strategies with pay-per-click, search engine optimization, blog strategies, and any other resources that will help you succeed in internet marketing.


Scrounge the libraries for the latest books written about internet marketing. It’s best to check publishing dates on books because the internet changes so rapidly that some of the information you read in these books could be outdated. The library is also a good resource for the trade magazine. Read magazines that are specifically focused on your core industry and internet marketing. If the libraries don’t have trade magazines, don’t forget how easy it is to slide over to the newsstands and major bookstore chains and find nearly anything you want.

The next step is to set a goal. What exactly do you want to accomplish through internet marketing? Do you want to use internet marketing to sell goods directly to consumers or businesses? Or do you want to use internet marketing as a tool to generate leads for others and, by the way, getting paid for doing so? Defining the goal is the most important step. At what level of internet marketing will you be involved?

You will also determine what success means to you? This goal is important to determine whether your efforts are working the way that you envisioned them. If not, you will recognize this because you’ve defined your goals from the beginning, and you will be able to either modify your goals or modify your efforts. Set realistic goals. Especially in the beginning, you’re gone to want to set goals that are slightly out of your reach yet achievable. You don’t want to set goals too far in the stratosphere at the beginning that are unrealistic. Because if you fail at reaching your early goals, you may not have the motivation to succeed in future goals. Set daily, weekly, monthly and annual goals that coincide with one another.


The goal is defined. Now, you need to create an action plan to make sure you meet these goals. Your action plan is a road map to your idea of success. It’s often the most skipped step in every aspect of a business. No one can expect to succeed without a business plan. No bank is going to approve a business loan without reviewing the prospect’s business plan. And you should not dive into internet marketing without a plan and expect to succeed.

From your research and your mentor, you have listed all the resources you can use to succeed in internet marketing. Article submission site lists, e-books, blogs, social networking sites, pay-per-click ads, etc., are all designed to generate traffic and prompt traffic to return to your site. Remember! Remember! Remember! The plan that you design to succeed in internet marketing must be created to generate traffic, get that traffic to come back to you, and convert that traffic into customers.

So when you’re writing articles to submit to search engines, crafting free e-Books to give away to your customers, updating your blogs, and networking through social networking sites, all those materials have to be designed using the same plan. Staying consistent with the content of your internet marketing materials will help you become a success.

The last step to becoming a success in internet marketing is often just not done. Therefore, those people do not succeed. You must monitor and evaluate the progress of your efforts. That’s why you set a goal and designed a plan. From your monitoring and evaluation, you will learn valuable information about what works and does not work. If the articles you submit to search engines are never viewed or published to others sites, you may consider abandoning this method altogether or changing the way you write these articles. If your pay-per-click ads never generate traffic, you may want to change your keywords. Or if they get clicked quite often, but your visitors never buy anything or click on any of your affiliates, then your actual web content is the problem.

Monitoring and evaluating your progress is crucial to saving you time and money; you can never overdo it. Learn everything you need to know about succeeding in internet marketing. Get a mentor if you can—set goals for yourself and your business. Design a roadmap to meet those goals. Follow these steps, and you will succeed in it.